The Importance of AI Expertise on Boards of Directors
- Luiz de Campos Salles

- 10 de nov.
- 4 min de leitura

Is someone very familiar with the use of AI services a necessary or
recommended asset to be a member of or a consultant to the board of Directors of a bank or of a business that requires frequent interaction with its clients? What should be the major qualifications needed for the individual to do this job?
These are excellent strategic questions about board composition in the banking sector. Let me address both:
1. Is AI expertise necessary or recommended for bank boards?
Recommended, increasingly necessary - though not every board member needs this expertise.
Large banks face transformative AI-related challenges:
Risk management: AI systems can introduce new operational, model, compliance, and cybersecurity risks
Competitive positioning: AI is reshaping customer experience, fraud detection, credit decisioning, and operational efficiency
Regulatory compliance: Regulators globally are developing AI governance frameworks that banks must navigate
Strategic investment: Banks are making billion-dollar AI infrastructure and talent decisions
Having at least one board member or consultant with deep AI expertise helps the board fulfill its oversight responsibilities and ask informed questions of management.
2. Major qualifications for this role
The ideal AI-savvy board member/consultant should combine:
Technical foundation:
Understanding of AI/ML fundamentals, limitations, and failure modes
Familiarity with data governance, model validation, and AI safety concepts
Knowledge of AI infrastructure, cloud computing, and modern tech stacks
Financial services context:
Experience with regulated industries, preferably financial services
Understanding of banking operations, risk frameworks, and regulatory environment
Track record working with complex, mission-critical systems
Governance and strategic perspective:
Senior leadership experience (C-suite, board service, or equivalent)
Ability to translate technical risks into business and governance terms
Strategic vision for AI's impact on banking business models
Practical experience:
Hands-on experience deploying AI at scale, not just theoretical knowledge
Understanding of organizational change management around AI adoption
Experience navigating AI ethics, fairness, and explainability challenges
Ideal background: Former CTO/CIO of a major bank, Chief AI Officer from a regulated industry, or technology executive with extensive fintech/financial services experience.
This person serves as a "translator" between technical teams and the board, helping directors ask the right questions about AI strategy, risks, and opportunities.
How does the same question apply to businesses that need frequent interaction with their clients relating to services given?
Excellent question - let me explore how AI expertise applies to service-intensive businesses with frequent client interactions.
1. Is AI expertise necessary/recommended for these boards?
Even MORE critical than for traditional banks, for several reasons:
Customer experience is the product:
In service businesses, the quality of client interactions directly determines competitive advantage
AI is rapidly becoming the primary channel for customer engagement (chatbots, virtual assistants, automated service platforms)
Customer expectations are being reset by AI-powered experiences across industries
Operational efficiency directly impacts profitability:
Service businesses are labor-intensive; AI can dramatically reduce costs while improving quality
High-frequency interactions generate massive data that AI can leverage for personalization
Scale is achieved through automation, not just adding headcount
Competitive disruption risk is higher:
AI-native competitors can enter with 10x better economics
Customer switching costs are often low in service industries
First-movers in AI adoption can create significant competitive moats
2. Key qualifications for service-business contexts
The profile shifts somewhat from banking to emphasize:
Customer-centric AI experience:
Track record deploying conversational AI, recommendation systems, or personalization engines
Understanding of customer journey mapping and how AI enhances each touchpoint
Experience with sentiment analysis, voice of customer programs, and feedback loops
Knowledge of AI-driven customer retention and churn prediction
Service operations expertise:
Experience automating service delivery while maintaining quality
Understanding of human-AI collaboration (when to escalate from bot to human)
Knowledge of workforce transformation and reskilling as AI is introduced
Familiarity with service-level agreements (SLAs) in AI contexts
Industry-specific applications: For different service sectors:
Healthcare: Clinical decision support, patient engagement, telehealth AI
Professional services: Knowledge management, document analysis, client intelligence
Hospitality: Dynamic pricing, predictive maintenance, guest personalization
Telecommunications: Network optimization, customer care automation, predictive service
Insurance: Claims automation, underwriting assistance, customer self-service
Practical measurement skills:
Ability to define and track AI ROI in service contexts
Understanding metrics like customer satisfaction (CSAT), Net Promoter Score (NPS), resolution time
Experience with A/B testing and continuous improvement of AI systems
Knowledge of how to balance automation with human touch
Change management and culture:
Experience managing workforce concerns about AI displacement
Track record creating "humans + AI" operating models
Ability to help boards understand cultural shifts required
Communication skills to explain AI strategy to diverse stakeholders
Strategic considerations for the board
A board member/consultant with AI expertise helps address:
Build vs. buy decisions: Should we develop proprietary AI or use third-party solutions?
Data strategy: How do we leverage interaction data while respecting privacy?
Talent competition: How do we attract AI talent competing against tech giants?
Customer trust: How do we maintain trust when AI makes mistakes or shows bias?
Regulatory readiness: How do we prepare for inevitable AI regulation in our sector?
Ideal profile: Former Chief Digital Officer or Chief Customer Officer from a service-intensive company who led successful AI transformation, or a technology executive with deep experience in customer-facing AI applications.
The key difference from banking: while banks need AI expertise primarily for risk and compliance, service businesses need it for competitive survival and growth.
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